Coffee, Tea, and Beverages
Coffee, alone, is one of the top beverages of choice. The National Coffee Association concluded in their 2017 survey that daily coffee consumption has risen to 62% now. That’s a 5% increase over the prior year. If that isn’t enough, 59% of all cups were gourmet coffee. When you consider numbers like these, it’s easy to conclude that there is an even greater need for coffee brewing. America is thirsty.
The ever-changing needs, tastes, disposable income, and population continue to influence the competitiveness of the food and beverage industry. Consumers today are more interested in healthy, natural, and organic products, just don’t take away their beloved caffeine.
Armed with industry trends, you can stay ahead of your competition with the right tea and coffee packaging and labels. Innovative Packaging Company (IPC) offers some great ways to help you stay on top of food and beverage industry trends and attract more customers.
Improved beverage packaging options
Whether you’re just starting your beverage company or have been in business for many years, attractive beverage packaging is vital to your success. Stores that sell your product (independent stores or big box chains) will keep their shelves stocked with attractive packaging. Why? That’s what first attracts consumers to the products that sell.
Shelf space is valuable, but so is your beverage product.
Having attractive packaging for your product can make a difference in which and how many stores will buy and keep your product in stock. Projecting a professional, sleek, image and innovative beverage packaging design can make that happen.
Yet, maximizing your packaging to meet your brand is vital as well. Many beverage manufacturers are still vying for the attention of baby boomers and generation X. But, to get the most bang for your business buck, it’s time to set your sights on the millennials. AdAge reports that this group of consumers is expected to spend $200 billion per year, but they are looking for brands that share their concerns. Namely, this means environmental and artificial colors, preservatives, and such. So, if you’re touting eco products, make sure your product packaging matches to maximize your potential.
High-quality, cost-effective solutions
Finding the right mix of quality in competitive and affordable products can sometimes present a challenge. IPC has what you need.
We strive to give you the best in beverage packaging design and solutions at an affordable price to help you stay ahead of the game.
Our packaging solutions are made of high-quality materials to ensure your products stay safe, fresh, and ready for consumption in the size, shape, and design that you need. Our project managers will work with you on all your of beverage packaging needs. Do you need flexible packaging or custom designs? We can help with that too.
Variety can make a difference
Your success is important to us. Having the right packaging and designs for your products can make a difference in your bottom line. That’s where IPC can help. We offer a variety of bags, cartons, flexible packaging, and more to help you with all of your beverage packaging needs.
Contact us today and let IPC help you update your coffee, tea, and beverage packaging to meet the industry’s growing changes and trends. Together, we can brew the future of the beverage industry.